In today's digital age, having a strong online presence is crucial for the success of any business. Amidst the sea of websites and online enterprises vying for recognition, distinguishing oneself can pose a formidable task. Search engine optimization (SEO) plays a crucial role in this aspect. SEO is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs). In this blog, we will discuss the importance of SEO and how it can benefit your online business.