Blogging and The Internet User
According to a report in The Baltimore Sun a study done on a wide-range of bloggers revealed that only 5% used news as their primary topic – a figure at odds with perceptions that bloggers are remaking journalism.
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They quoted a study released July 19,2006 by the Pew Research Center and American Life Project, reporting that 37% of those surveyed cited their own life and experiences as primary fodder for their blogs. Eleven percent of respondents said they blog regularly about politics and government, 7% bogged about the entertainment world and 6% about sports. The report also revealed a lesser fraction on business, technology and faith.
Pew survey, one of several conducted by an Arm of Pew Research Center in the last few years, to determine citizen involvement in cyberspace, estimated that 12 million American adults or 8% of Internet users keep a blog.
About 39% of Web users in the United States, or 57 million adults read them. More than half of all bloggers, 54 % responded that they are under the age of 30, the survey said. Fifty-four percent of the bloggers said they have never been published anywhere other than on their own blogs, while 44% percent said their work has been seen elsewhere.
Pew researchers called 233 bloggers between July of 2005 and February of 2006 and undertook additional, larger-scale telephone surveys through April. These follow-up surveys yielded a sample of 7,012 adults, which included 4,753 Internet users, 8% of whom bloggers, the margin of error was 6.7%. This information shows the open opportunity for Internet marketers to use blogging as a means of reaching potential clients and to make money blogging.
Adoption of high-speed internet at home grew twice as fast in the year prior to March 2006 than in the same time frame from 2004 to 2005. Middle-income Americans accounted for much of the increase.
Some 17% of online American adults have used the Internet to sell things. That amounts to approximately 25 million Americans. In addition, internet traffic data show that visits to classified ad web sites has grown 80% in the past year.
Almost everything imaginable is currently for sale or has been for sale by individuals on various auction or classified ad sites. Here are some examples. Tangible items like plastic Christmas trees, collectible coins, wedding dresses, automobiles, books, or CDs, or share web space with a myriad of intangibles including game profiles from games like guild wars, and characters from online games (sold for real money) and services including everything from finding a French tutor, a personal trainer or someone to clean your aquarium.
Demographically, online sellers have an “early adopter” profile and they are relatively intense users of the Internet. Over time, Internet users have become more likely to note big improvements in their ability to shop and the way they pursue their hobbies and interests. A majority of Internet users also consistently report that the Internet helps them to do their job and improves the way the get information about health care.
While the share of Internet users who report positive
impacts has grown, the sheer size of the Internet population
also continues to increase. Surveys fielded in 2006 show
that Internet penetration among adults in the U.S. has hit
an all-time high. While the percentage of Americans who say
they use the Internet has continued to fluctuate slightly,
our latest survey, fielded February 15 - April 6, 2006 shows
that fully 73% of respondents (about 147 million adults) are
Internet users, up from 66% (about 133 million adults) in
our January 2005 survey. And the share of Americans who have
broadband connections at home has now reached 42% (about 84
million), up from 29%
(about 59 million) in January 2005.
In a report by Mary Madden and Lee Rainie of the Pew Research Center in December 2003 analyzed the responses of more than 64,000 Americans to phone surveys in the past three years, showing that 63 percent of U.S. adults now are online and many of them - especially those with several years of online experience - have built Internet use into their lives in practical ways. Mary Madden in her research done in April 2006 reported that Internet penetration has now reached 73% for all American adults. Internet users noted big improvements in their ability to shop, pursue hobbies and personal interests online.
This has been enhanced by the use of high-speed Internet and the number of home computers. Which has grown twice as fast in the year prior to March 2006 than in the same time frame from 2004 to 2005. Middle-income Americans accounted for much of the increase according to a report by Lee Rainie. In a report by Deborah Fallows in December of 2005 men continued to pursue many Internet activities more intensively than women. At the same time, trend data show that women are catching up in overall use and are framing their online experience with a greater emphasis on deepening connections with people. This goes along with the trend affiliate programs are experiencing in the number of stay at home moms, wives working from home and women desiring to earn extra and full time incomes on the Internet from the comfort of their homes.
Another interesting report by Susannah Fox and Mary Madden done in January 2006 showed Internet users ages 12 to 28 years old have embraced the online applications that enable communicative, creative, and social uses. Also in the report users ages 29 to 69 years old are more likely than internet users in other age groups to engage in online activities that require some capital: travel reservations and online banking. Susannah Fox also pointed out in her April 2006 Older internet users may be easy targets for viruses, spyware, and the like. While the younger Internet users take more chances online, they also take more precautions using anti virus, spyware, and other program to protect their computers.
This information is valuable to anyone marketing Internet affiliate programs. Marketers needs to take into consideration marketing materials pointing to their target market.
John Horrigan and Katherine Murray did one more report I want to share with you. February 2006, they reported that in December 2005 24% of adults in rural Americans went online at home with high-speed internet connections compared with 39% of adults in urban and suburban areas. This is something Internet marketers need to take into consideration while building web sites as down load times will be effected and target markets may be missed.
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